by Joe Mandese
At a time when the ad industry's dependence on data analytics and measurement technologies seems to be growing, the vast majority of advertisers and … Read the whole story
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by Laurie Sullivan
A report released during Advertising Week analyzes the impact of digital advertising experiences on consumer perceptions and purchase intent, and calls into question the … Read the whole story
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by Wayne Friedman
comScore is launching a product to help marketers find and "activate" audience segments, based on consumer behaviors. Advertisers and media owners can use comScore's … Read the whole story
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by Wayne Friedman
The deal, which the companies say is the first of its kind, will give Target access to NBCU's entire linear TV inventory for audience … Read the whole story
COMMENTARY
by Jim Wilson, Op-Ed Contributor
OTT is the new cable, and it's evolving with advanced targeting capabilities so advertisers can zone it down to DMA or Zip code and … Read the whole story
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by Wayne Friedman
Inventory from 1,200 local station and national network tv affiliates will be available in a deal intended to help national brand marketers deepen their … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
One reason Netflix continues to grow and thrive, aside from spending a significant amount on programming, is that it does not have the same … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
President Trump has recently called for NFL players to be fired or suspended if they do not stand for the national anthem, all for … Read the whole story