• by Wayne Friedman , September 26, 2017

Local TV station inventory from programmatic TV advertising platform AdMore will now be available to Mediaocean systems.

Inventory from 1,200 local station and national network television affiliates will be available.

Beginning in the fourth-quarter period, AdMore's deal with Mediaocean's media-management platform -- Spectra -- will allow an "unwired" network to be purchased in the software advertising provider's National Media workflow, according to the companies.

The deal is intended to help national brand marketers deepen their reach into more targeted market segments for more cross-platform buys.

Mediaocean says its cross-media platforms handles $140 billion in global media budgets, spanning both traditional and digital media. Mediaocean has more than 80,000 media agencies, advertisers and media sellers clients worldwide.

AdMore says it has relationships with more than 1,200 local broadcast stations as well as cable systems, syndicators and networks.

Earlier this summer, Mediaocean struck a deal for media-measurement company comScore’s demographic data to be included in its national TV-buying systems.