YouTube TV will be the main World Series sponsor, with regular TV commercials during the event as well as digital exposure on MLB.com sites … Read the whole story
Nielsen says the duration of TV commercials is increasingly growing shorter. In the first half of 2017, 36% of all TV commercials were 15 … Read the whole story
Feeling the heat from Congressional investigators and special counsel Robert Mueller, Facebook is opening up about its foreign agent infestation. Regarding the roughly 3,000 … Read the whole story
Media, marketing and technology merger-and-acquisition deals and total dollar volume continued to climb during Q3 versus earlier in 2017 and a year ago. There … Read the whole story
On the cusp of the 2017-18 television season, Nielsen released an analysis indicating most of the video ad marketplace growth is coming not from … Read the whole story
The Advertising Trust and Transparency Forum (T&T) gathered at the United Nations earlier this year to address a critical issue that is bedeviling the … Read the whole story
The goal is to bring attention to the credibility of magazine content - how it is thoroughly researched, fact-checked, curated and produced. The campaign, … Read the whole story
In just one day last week, the headlines of two different MediaPost articles mentioned a lack of trust -- in both contextual ad placement … Read the whole story
In an effort to offer more ways to access its rights manager capabilities, Facebook announced several new third-party integrations on Tuesday. Read the whole story
Jeremiah Owyang and Rebecca Lieb, along with Jaimy Szymanski and Jessica Groopman, have joined together to create a research and advisory firm focused on … Read the whole story
National TV ads may be facing a stronger rival in digital. There are four trends worth watching, including sudden tech shifts in advertising. Read the whole story