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by Wayne Friedman
YouTube TV will be the main World Series sponsor, with regular TV commercials during the event as well as digital exposure on MLB.com sites … Read the whole story
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by Wayne Friedman
Nielsen says the duration of TV commercials is increasingly growing shorter. In the first half of 2017, 36% of all TV commercials were 15 … Read the whole story
by Gavin O'Malley
Feeling the heat from Congressional investigators and special counsel Robert Mueller, Facebook is opening up about its foreign agent infestation. Regarding the roughly 3,000 … Read the whole story
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by Wayne Friedman
Media, marketing and technology merger-and-acquisition deals and total dollar volume continued to climb during Q3 versus earlier in 2017 and a year ago. There … Read the whole story
COMMENTARY
by Joe Mandese
On the cusp of the 2017-18 television season, Nielsen released an analysis indicating most of the video ad marketplace growth is coming not from … Read the whole story
COMMENTARY
by Andrew Susman, Op-Ed Contributor
The Advertising Trust and Transparency Forum (T&T) gathered at the United Nations earlier this year to address a critical issue that is bedeviling the … Read the whole story
by Sara Guaglione
The goal is to bring attention to the credibility of magazine content - how it is thoroughly researched, fact-checked, curated and produced. The campaign, … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
In just one day last week, the headlines of two different MediaPost articles mentioned a lack of trust -- in both contextual ad placement … Read the whole story
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by Gavin O'Malley
In an effort to offer more ways to access its rights manager capabilities, Facebook announced several new third-party integrations on Tuesday. Read the whole story
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by Laurie Sullivan
Jeremiah Owyang and Rebecca Lieb, along with Jaimy Szymanski and Jessica Groopman, have joined together to create a research and advisory firm focused on … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
National TV ads may be facing a stronger rival in digital. There are four trends worth watching, including sudden tech shifts in advertising. Read the whole story