After two weeks of the new season, traditional broadcast TV network viewership metrics are following similar results from a year ago with double-digit percentage … Read the whole story
On the heels of its Lowe's home improvement centers win earlier this year, Publicis' Starcom USA unit has landed a major studio account, Lionsgate. … Read the whole story
Marketing executives say a lack of people-based measurement makes it more difficult to create a complete view of cross-media exposure. Read the whole story
Horizon Media has made an investment in Mira, a real-time OOH crowd analytics start-up, which it is using to help create a new out-of-home … Read the whole story
The tool enables publishers to monitor the levels of invalid traffic to their sites and allows media buyers to keep an eye on the … Read the whole story
Watch how you ruminate, obfuscate or opine on issues on your favorite social media platforms. Your words might be used against you. Read the whole story