The platform, integrated into DoubleClick for Publishers, eliminates the need for ad slots to be sold as fixed lengths in the advertising break. The … Read the whole story
Any negative public sentiment around NFL players kneeling during the national anthem hasn't been reflected in current TV viewership. NFL national TV viewership has … Read the whole story
While 76% of respondents said they are using some type of digital advertising, on average only 26% of the dollars spent go to digital … Read the whole story
Lodging giant Marriott has put its global media planning and buying assignment into review, the company confirmed today. Incumbent Wavemaker is expected to participate. Read the whole story
A Pew Research Center press release announced that over 1,000 tech experts surveyed are split on whether people and technology can conquer online misinformation. … Read the whole story
Taking matters into its own hands, Publicis Media is in the middle of making a $50 million local TV programmatic ad deal for a … Read the whole story
Free, ad-supported TV and movie streaming service Tubi is making a push to boost its content portfolio by hiring Hollywood veteran Adam Lewinson as … Read the whole story
Large Silicon Valley companies that run political ads could face a host of new regulations, if a bipartisan bill unveiled Thursday becomes law. Read the whole story
Publicis Groupe was down more than 6% on the Paris Stock Exchange this morning, while WPP American Depository Receipts traded more than 2% lower … Read the whole story
Harmelin Media, which celebrates its 35th anniversary this week, proves some unconventional truths in the media services industry: An agency can grow, remain independent, … Read the whole story
Under the agreement, Horizon will now offer clients voice-enabled experiences on various platforms, including Amazon Alexa, Google Home and Apple HomePod, as well as … Read the whole story
VidAngel's original service, launched in 2014, used DVD copies of movie releases to filter out language and nudity. Walt Disney, 20th Century Fox, Lucasfilm … Read the whole story