"There were not a bunch of secretive Russian moles purchasing 'Vote for Trump' banner ads on carefully chosen web sites," IAB CEO Randall Rothenberg … Read the whole story
The firm spent $397 million on advertising and consumer promotion in its fiscal year 2016, according to its latest annual report. Measured media spending … Read the whole story
The national campaign features ESPN College GameDay football analyst Kirk Herbstreit in four national TV spots -- one 30-second spot and three 15-second spots. … Read the whole story
- COMMENTARY
Netflix has long said that because it is not an ad-supported service, it doesn't serve anyone to release viewership data -- publicly, anyway. Privately? … Read the whole story
Technology brands comprise 70% of the top 10 most authentic global brands and are prominent throughout the full top 100. Read the whole story
