MediaDailyNews
Monday, October 23, 2017
  • Tightening Political Ad Disclosure Rules May Not Curb 'Fake News,' IAB Says
    by Wendy Davis

    "There were not a bunch of secretive Russian moles purchasing 'Vote for Trump' banner ads on carefully chosen web sites," IAB CEO Randall Rothenberg … Read the whole story

  • Campbell's Global Media Assignment Is Put In Play
    by Steve McClellan

    The firm spent $397 million on advertising and consumer promotion in its fiscal year 2016, according to its latest annual report. Measured media spending … Read the whole story

  • Hulu With Live TV Launches National Campaign Focusing On Football
    by Wayne Friedman

    The national campaign features ESPN College GameDay football analyst Kirk Herbstreit in four national TV spots -- one 30-second spot and three 15-second spots. … Read the whole story

  • COMMENTARY
    Nielsen Wants To Measure Netflix -- Does Netflix Even Care?
    by Wayne Friedman, Staff Writer

    Netflix has long said that because it is not an ad-supported service, it doesn't serve anyone to release viewership data -- publicly, anyway. Privately? … Read the whole story

  • Amazon, PayPal, Burt's Bees Top In Authenticity
    by Tanya Gazdik

    Technology brands comprise 70% of the top 10 most authentic global brands and are prominent throughout the full top 100. Read the whole story