"There were not a bunch of secretive Russian moles purchasing 'Vote for Trump' banner ads on carefully chosen web sites," IAB CEO Randall Rothenberg ... Read the whole story
The firm spent $397 million on advertising and consumer promotion in its fiscal year 2016, according to its latest annual report. Measured media spending ... Read the whole story
The national campaign features ESPN College GameDay football analyst Kirk Herbstreit in four national TV spots -- one 30-second spot and three 15-second spots. ... Read the whole story
- COMMENTARY
Netflix has long said that because it is not an ad-supported service, it doesn't serve anyone to release viewership data -- publicly, anyway. Privately? ... Read the whole story
Technology brands comprise 70% of the top 10 most authentic global brands and are prominent throughout the full top 100. Read the whole story
