Programmatic media-buying may be associated most with digital media channels such as display, search and social, but the reality is it is transforming the … Read the whole story

Through 15 weeks of the regular season to date, NFL programming has pulled in $3.7 billion for its TV networks: CBS, NBC, Fox, ESPN … Read the whole story

Which came first? The acceleration of social media, thanks to programmatic media-buying technology? Or the expansion of programmatic media-buying, thanks to the inclusion of … Read the whole story

The CBS talk show is now averaging 3.7 million viewers for Nielsen live program plus same day/seven day time shifted viewing though December 15. … Read the whole story

A new documentary coming to movie theaters in 2018 will hopefully bring at least a miniature revival of the memory of Fred Rogers, who … Read the whole story

After mastering the ability to use weather as a trigger to target digital advertisements, IBM plans in 2018 to focus on integrating "weather analytics" … Read the whole story

While voice control of in-home smart devices continues to grow, consumers are going to be faced with even more choices in which devices they … Read the whole story

2018 could be a breakthrough year for so-called "post-cable" networks, channels distributed via over-the-top streaming platforms rather than through the traditional pay-TV ecosystem. Read the whole story

Seventeen of the top 20 conservative websites tracked by TheRighting, a media company that aggregates articles and content from right-wing media outlets, experienced declines … Read the whole story

Google says it will continue to allow websites to opt out of appearing in specific verticals, like Google Shopping, even after the FTC settlement … Read the whole story