The Interactive Advertising Bureau and American Association of Advertising Agencies on Thursday released new terms and conditions for long-form video -- a significant update … Read the whole story
Sling TV brings comScore "verified" addressable TV impressions and OTT impressions together, to provide advertisers with a better view of their campaign's performance. comScore … Read the whole story
Promotions and royalty group HelloWorld will be rolled into Merkle's loyalty division to boost the agency's people-based marketing offerings. Read the whole story
The Publicis Groupe-owned agency will develop a bespoke agency -- D+Z -- to oversee the account's media planning and buying across both traditional and … Read the whole story
Growth areas include Web-based advertising, agency services, measurement services and enterprise software. Companies focused mainly on marketing tech also appear to be growing faster … Read the whole story
Radio deals were the highest since 2006, while TV station deals totaled $5.03 billion vs. $5.3 billion in 2016, says Kagan, S&P Global Market … Read the whole story
COMMENTARYI just reported an abusive tweet by the President of the United States. Twitter says it is investigating the matter. I doubt it will … Read the whole story
TV news media viewing was up 6% year-over-year in 2017 in total hours of viewing on a live program-plus-same day time-shifted basis. The big … Read the whole story
DataCast will connect mobile, desktop and television screens, allowing advertisers to target specific audiences and measure them across those three platforms. Read the whole story
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Reports on Wednesday suggest Google may sell restaurant review business Zagat, which the company acquired in 2011 for $151 million. The strategy would require … Read the whole story
Essence, an iconic brand since 1970, was bought by private entity Essence Ventures LLC, headed by Richelieu Dennis, who founded the Sundail Brand beauty … Read the whole story
GIFs are big business, and 4-year-old Tenor wants to capitalize on their popularity. The keyboard and GIF search engine, a direct competitor of Giphy, … Read the whole story
COMMENTARYOn New Year's Day, HGTV did something all but unheard of on a holiday: It ran new shows all day long, and even introduced … Read the whole story
Facebook continues to ramp up its original live programming as it seeks to steal advertising dollars from TV networks. The latest effort? A live … Read the whole story
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The President wants to dole out some awards to his favorite industry -- but not the positive kind, of course. Wonder if TV advertisers … Read the whole story
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Tell me, does anyone else have a problem with this recent statement by HBO CEO Richard Plepler: "I am trying to build addicts -- … Read the whole story
