The holding company's new consulting firm is billed as a sales and marketing consultancy "designed to 'switch on growth' for brand owners and retailers.'" Read the whole story
This year Amazon will win exclusive rights to "Thursday Night Football," Rich Greenfield, an analyst with BTIG Research, wrote in a note Monday predicting … Read the whole story
This acquisition follows a two-year partnership during which Whosay executed more than 50 campaigns for MTV, BET and other Viacom brands. Read the whole story
COMMENTARYThe video ad-serving platform SpotX announced today that it was linking up with Amazon Web Services, allowing for interoperability on the tech giant's cloud … Read the whole story
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Disney-ABC Television will have more resources -- especially with the added benefit of Fox's TV/movie production studio, among the biggest pieces of Disney's $52.4 … Read the whole story
A new study reveals that programs with a 1.0 rating or greater deliver twice the ROI of programs that come in below a 0.4 … Read the whole story
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With marketers still confused by how blockchain will support the advertising industry, research advisory firm Kaleido Insights has put together a detailed report, "The … Read the whole story
The latest edition guides users through pending issues, enables them to share reports and collaborate with multiple departments within an organization, and provides updates … Read the whole story
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As we embark on 2018, I asked others in the industry to answer the question: "When you first started in the industry, what was … Read the whole story
Per the partnership, consumers can now share work from Taylor Swift, Kanye West and other artists across Facebook's top properties. That includes Instagram, the … Read the whole story
COMMENTARYIt wasn't enough for the winners to just thank their colleagues and co-stars. Instead, the acceptance speeches went from mere thank yous to orations … Read the whole story
Cheddar, the live streaming business news network, will get its own 24 hour feed on Twitch, the gaming and video platform owned by Amazon. Read the whole story
Speculation has been mounting that Amazon will acquire the retailer Target. Along with this mega acquisition, the marketplace will need to strengthen its position … Read the whole story
