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by Wayne Friedman
Four days after the Super Bowl, NBC will begin to air the Olympic games, which will last 18 days overall. "It's the first time … Read the whole story
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by Laurie Sullivan
Kochava introduced XCHNG technology to equip the digital advertising industry with an open and unified blockchain framework. Now several ad industry vets have joined … Read the whole story
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by Laurie Sullivan
Developers at Performics have built an Amazon platform that now allows the performance agency to support clients running advertising campaigns through the marketplace. Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
I swear, I did not trip over the plug that shut off the lights at CES for a few hours. I am not even … Read the whole story
by Wayne Friedman
While TV network group Turner is hoping for a faster conclusion to its parent company's Time Warner deal with AT&T, John Martin, chairman/CEO of … Read the whole story
by Alex Weprin
There's a new over-the-top streaming service in town, but this one has a twist: it's streaming over-the-air broadcast feeds of 13 New York City-area … Read the whole story
by Alex Weprin
Hulu, best known for its streaming on-demand service featuring full-length episodes of TV shows, along with a slate of original series, is looking to … Read the whole story
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by Steve McClellan
The latest example: The holding company has acquired Portuguese creative agency Bomtempo, Anahory & Ralha - Servicos Criativos, known as BAR. Financial terms were … Read the whole story
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by Gavin O'Malley
In 2017, PitchBook and the NVCA counted 8,076 deals taking place -- a decline compared to recent years. The researchers attribute the incongruity to … Read the whole story
by Melynda Fuller
Layoffs in Pennsylvania are expected to include non-editorial Rodale employees in billing, finance and information technology, in addition to digital producers and photo studio … Read the whole story
by Karlene Lukovitz
The new 30-second ad, dubbed "This Is the Pepsi," also features Crawford's 18-year-old son, and clips from other classic Pepsi celebrity ads. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A nonprofit group, Sports Fans Coalition, is launching locast.org - a mashup of "local" and "broadcast" - a New York broadcast TV station over-the-top … Read the whole story
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by Alex Weprin
Digital media and production company Raze has named Mari Urdaneta as its senior VP and chief content officer. Urdaneta will be tasked with expanding … Read the whole story
COMMENTARY
by Vicky Wilson, Columnist
When a brand tries to play in the political space, it needs to follow the rules of the game. When done right, the messaging … Read the whole story