COMMENTARY
by Joe Mandese
The Centro study found that 81% of marketers plan to bring at least some of their programmatic advertising in-house over the next 12 months, … Read the whole story
by Wayne Friedman
MoffettNathanson Research estimates Fox will get 49% of its revenues from ad revenue after the deal. Currently it gets 26% of its revenue from … Read the whole story
by Sara Guaglione
Thiel funded a lawsuit against 'Gawker' brought on by former professional wrestler Hulk Hogan. He seemed eager to get back at Gawker after the … Read the whole story
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by Laurie Sullivan
Digital media spend will overtake offline media and marketing spend for the first time this year, a Winterberry Group analyst says. Measured media spending … Read the whole story
by Steve McClellan
Dentsu Aegis issued a revised and downgraded 2018 ad-spending growth forecast today, predicting growth of 3.6% to $589.5 billion worldwide. In its June 2017 … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The company restored Bitcoin payments for its online store, but with the introduction of blockchain technology to support several types of industries the question … Read the whole story
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by Wayne Friedman
The move was being pushed by Shari Redstone, vice chair of Viacom and CBS, and president of the privately held National Amusements, which controls … Read the whole story
by Alex Weprin
Consumers are embracing over-the-top video services, but are overwhelmed by the number of options in the marketplace, according to Ooyala's 2018 State of the … Read the whole story
by Larissa Faw
The campaign features a number of films including some labeled for each day of the week. Each of these stories will be featured on … Read the whole story
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by Sean Hargrave
Sir Martin Sorrell predicted in a speech at CES on Friday that the sports rights market is only set to become more crowded as … Read the whole story