The Centro study found that 81% of marketers plan to bring at least some of their programmatic advertising in-house over the next 12 months, … Read the whole story
MoffettNathanson Research estimates Fox will get 49% of its revenues from ad revenue after the deal. Currently it gets 26% of its revenue from … Read the whole story
Thiel funded a lawsuit against 'Gawker' brought on by former professional wrestler Hulk Hogan. He seemed eager to get back at Gawker after the … Read the whole story
Digital media spend will overtake offline media and marketing spend for the first time this year, a Winterberry Group analyst says. Measured media spending … Read the whole story
Dentsu Aegis issued a revised and downgraded 2018 ad-spending growth forecast today, predicting growth of 3.6% to $589.5 billion worldwide. In its June 2017 … Read the whole story
The company restored Bitcoin payments for its online store, but with the introduction of blockchain technology to support several types of industries the question … Read the whole story
The move was being pushed by Shari Redstone, vice chair of Viacom and CBS, and president of the privately held National Amusements, which controls … Read the whole story
Consumers are embracing over-the-top video services, but are overwhelmed by the number of options in the marketplace, according to Ooyala's 2018 State of the … Read the whole story
The campaign features a number of films including some labeled for each day of the week. Each of these stories will be featured on … Read the whole story
Sir Martin Sorrell predicted in a speech at CES on Friday that the sports rights market is only set to become more crowded as … Read the whole story