Malware infected Google's DoubleClick advertising service, as hackers hijacked ads and infused them with cryptocurrency mining software, serving them to viewers. Read the whole story
If the working name wasn't enough of a sign, the company made a major splash in the technology and media worlds this week when … Read the whole story
As long as there is no expectation of a negative brand impact from running ads on digital platforms and as long as near-term user … Read the whole story
How long has this Walt Disney/21st Century Fox deal actually been percolating behind the scenes? A year? More? Is it possible the deal has … Read the whole story
On the eve of tomorrow's Forecast conference in New York City, I've been prepping my "2023" panel and all the obligatory near-future hot buttons … Read the whole story
Vizio's Inscape has access to some 7.7 million TV sets and devices, which have "automated content recognition" technology offering smart TV viewership data across … Read the whole story
While TicToc is the latest example of the agency's innovation output, Big Spaceship has long used its unique understanding of culture to shape how … Read the whole story
Marketers looking to spend money on video advertising are likely to increase spending on branded videos created in conjunction with publishers this year, and … Read the whole story
Despite having come full circle - from brands questioning the wisdom of digital investments to plowing enormous amounts of money blindly, to now again … Read the whole story
NBC will head to Minneapolis for the Super Bowl on Sunday, February 4, then off to South Korea for the Winter Olympics starting Thursday, … Read the whole story
The Martin Agency has elevated Karen Costello to Chief Creative Officer -- succeeding Joe Alexander, who was ousted late last year after he was … Read the whole story
Following its CES announcements, Ford Motor Company is increasing its mobility initiatives with a pair of acquisitions and some internal reorganization. To speed the … Read the whole story
Millennials and younger "generation Z" ages 6 to 34 represent over half of the moviegoing audience, according to a new Video Advertising Bureau report. Read the whole story