While not all cryptocurrency may be deceptive or harmful, too many bad actors are using the promise of digital riches to mislead and defraud … Read the whole story
Seven months after the Interactive Advertising Bureau's Tech Lab released final specs for ads.txt, the new standard for sanctifying the reselling of publishers' inventory … Read the whole story
Helping marketers to track conversions, Bing on Wednesday introduced a way to track ad clicks from Safari after Apple changed the process for tracking … Read the whole story
The company, which has made being commercial-free a key selling point, has quietly become a massive advertiser of its own, trying to reach consumers … Read the whole story
Of the top 100 telecasts last year, 66 were regular-season NFL games (leaving out NFL Playoff games and the Super Bowl), per MoffettNathanson Research. Read the whole story
According to CBS, Sunday was the second-best day for sign-ups in the history of the company's over-the-top streaming video service, CBS All Access. The … Read the whole story
Mobile has become part of R/GA's DNA. It's in all the work," says Vice Chairman and Global Chief Creative Officer Nick Law. That "work" … Read the whole story
The annual rite of the televised State of the Union speech is all upside for the president, and a big downside for the opposition. Read the whole story
By and large, there was lot of happy news in McDonald's fourth quarter and full year 2017 results, but the stock took a beating … Read the whole story
"There are more ways to advertise today," says Wix cofounder/CEO Abrahami Avishai, adding that many are at least as efficient as the Super Bowl. Read the whole story
Facebook announced it would begin to prioritize local news outlets in the feeds of its users, emphasizing that local communities benefit and trust the … Read the whole story
The group on Tuesday announced a full list of agencies and companies involved. The purpose of the consortium is to harness blockchain technology and … Read the whole story
ReachMe TV partners with hotels, retail stores and airports to distribute entertaining content on public screens in high-traffic areas. Its videos reach up to … Read the whole story
With all of the talk of Big Data, it's clear to these consumers that most advertisers are taking a "one size fits all approach" … Read the whole story