This year's Super Bowl posted a slight decline in TV viewership versus a year ago, with the game pulling in $414 million in advertising … Read the whole story
Disney, in turn, is reportedly preparing to top a Comcast bid, if one is made. The original deal had a price tag of $52.4 … Read the whole story
Sunday was the first time that all the major streaming services -- Netflix, Hulu, and Amazon Prime Video -- showed commercials during the game, … Read the whole story
Vector Media, a media company specializing in large-format transit advertising, on Monday announced the acquisition of Direct Media USA, one of the nation's largest … Read the whole story
The New York Times is getting in on the action around augmented reality. The newspaper has added an AR feature to its app, starting … Read the whole story
COMMENTARYThe ads were by turns tasteless, overblown and insignificant -- so much so that it might seem the era of big, expensive commercials made … Read the whole story
As media AOR, Merkley is tasked with developing media campaigns across all channels for BIC, with a focus on digital and social strategies. Read the whole story
Procter & Gamble has always commanded the attention and respect of media, agencies and competitors. But its voice and impact -- in the person … Read the whole story
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Viewership in the Super Bowl slipped 7% to a Nielsen preliminary 103.4 million U.S. viewers versus 111.3 million last year. It was the lowest … Read the whole story
TheAtlantic.com replaced its comments feature with a section dedicated to reader feedback, called "Letters." The new section is inspired by "The Conversation" section of … Read the whole story
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To combat ad fraud we need to look at the entire ecosystem -- ads.txt is not enough on its own. Read the whole story
Some 61% of those who make the decisions say they are ready to hire a search partner within three months, and 29% of those … Read the whole story
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The National Football League (NFL) does not seem to resonate well with younger viewers, which means advertisers could be losing out on reaching their … Read the whole story
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Pinterest's unique capabilities as a social shopping platform make it the gift that keeps on giving for brands and influencers who leverage the tool … Read the whole story
