Facebook plans to make changes to the advertising metrics it reports to give advertisers greater transparency into the way they measure campaign performance. Read the whole story
Programmatic media-buying for emerging formats -- and the related issues involving cross-channel measurement and attribution -- are the two topics digital ad execs expect … Read the whole story
"Video helps with Prime conversions and retention," JPMorgan's Doug Anmuth wrote in a research report on internet companies. Read the whole story
Millennials, the most liberal generation on most social issues, are decidedly more measured in their views on guns, and gun marketers are taking notice. Read the whole story
Google will release the Brand Leaderboard infographic at Mobile World Congress Monday to illustrate the leaders in mobile speed from Forbes' Most Valuable Brands … Read the whole story
In addition to pushing the Olympics, new NBC network shows soon to debut also got some major exposure. "Good Girls" had a 9.2% share, … Read the whole story
IBM is teaming with Unity to bring the artificial intelligence of Watson to virtual and augmented reality games. The partnership will allow game developers … Read the whole story
Traditional cable and satellite TV bundles now face more competition from a proliferation of "skinny bundles" of channels delivered over the internet and streaming … Read the whole story
Agency CEOs have a distinct challenge in politically fraught times -- do they take clear positions on the key issues of the day? Or … Read the whole story
Repositioning bitcoin and other cryptocurrencies as an investment strategy, not a currency, is causing frustration among the early adapters and leading to the bitcoin-cash … Read the whole story
Set up like a Hulu or Spotify for digital media lovers, Scroll, which is expected to launch later this year, offers readers a platform … Read the whole story
Based on a new forecast, augmented reality -- including mobile AR and smart glasses -- could reach an installed base of more than 3 … Read the whole story
NYT Magazine Labs will be dedicated to creating more projects across The New York Times Company, as well as serve as an editorial and … Read the whole story
This week saw the release of the 2018 Agency Productivity Report published by Canadian software company Function Point in partnership with the AgencyManagement Institute … Read the whole story
ABC's "American Idol" has signed two major sponsors for its highly celebrated return: Macy's and Johnson & Johnson's Zyrtec, the allergy medication. At its … Read the whole story