AT&T's marketers are demanding increased transparency into its digital advertising supply chain and have begun to test blockchain technology that will "verify and validate" … Read the whole story
Available in CBS Sports apps and part of CBSN and CBS All Access subscription streaming service, the new service complements CBS' live sports coverage … Read the whole story
Chloe Kim, Shaun White and Adam Rippon scored social media gold, boosting their social media fan base by Olympian levels. Kim ranked No. 1 … Read the whole story
Warc is out with its latest report on the most effective agencies in the world. And in Adland being effective, well, that is their … Read the whole story
Repositioning bitcoin and other cryptocurrencies as an investment strategy, not a currency, is causing frustration among the early adapters and leading to the bitcoin-cash … Read the whole story
A quarter of customer service and support operations will include virtual customer assistant or chatbot technology within two years, an increase from less than … Read the whole story
It seems that the Olympics on TV are not nearly the attraction they once were for a generation raised in the network television era. Read the whole story
There are changes publishers need to address to ensure we are thinking about the longer-term implications of site management. Reducing ads that create friction … Read the whole story
Spanning a 165-year run, Time Inc. UK is one of the country's top media companies. Over the past few months, Meredith has unloaded or … Read the whole story
Working with agencies may be a better move for those companies lacking employees with knowledge of blockchain and programmatic technologies. Agencies often can optimize … Read the whole story
This morning's news is a surprise -- and a masterstroke in strategy for Comcast. Read the whole story
Marketing spend is on the rise, with 61% of marketing decision makers planning to increase spending on content creation and 57% on digital marketing … Read the whole story
Burger King improved its ranking by 30 places to reach the top brand for effectiveness, with the "McWhopper Proposal" campaign in the top 10. Read the whole story