January 25, 2023
Wednesday, March 7, 2018
By 2020, the Fox network has a goal to cut prime-time advertising time from around 13 minutes an hour to two minutes, according to … Read the whole story
Taboola on Wednesday released comScore data indicating impressive growth and is using it as an opportunity to project an even more impressive one: $1 … Read the whole story
At a conference hosted by Deutsche Bank Tuesday, CBS COO Joe Ianniello said CBS had "quadrupled the number of originals" on its All Access … Read the whole story
The goal is to keep AdWords running fast and stay within "manager account limits" -- defined by Google as the maximum number of active, … Read the whole story
- COMMENTARY
As offline media consumption has risen -- and advertising dollars shift to Google and Facebook -- traditional TV has felt the pain. Rising yearly … Read the whole story
Pete Kluge, group manager, product marketing of Adobe Advertising Cloud, called this release "the most significant revamp" of Adobe Advertising Cloud Search since the … Read the whole story
- COMMENTARY
It's a good idea with great intentions. But not even the $6 million raised to launch NewsGuard can help without the buy-in of Google, … Read the whole story
COMMENTARYA year after Donald J. Trump was inaugurated as President of the United States, there's a new spirit of political activism among Americans nationwide. … Read the whole story
COMMENTARY"All politics is local" was a phrase made famous by the late Speaker of the House, Tip O'Neill, and today, all marketing is local. Read the whole story
The acquisition provides a digital platform for WeWork, which creates workspaces in the physical world. For Conductor, it provides access to capital and resources … Read the whole story
By acquiring 'Zagat' from Google, 'The Infatuation,' launched in 2009, adds to its already far-reaching platform which includes a website and mobile app, in … Read the whole story
Nickelodeon's Sky Whale app, its most popular mobile property, is getting a shot of AR. Presently, the app averages 2 million active monthly users … Read the whole story
- COMMENTARY
Certification may seem late -- until you realise the standard has only just been ratified on both sides of the pond. Read the whole story
