by Joe Mandese
Demand for U.S. media inventory expanded in February, both sequentially and year-over-year, according to just released estimates from the U.S. Ad Market Tracker, a … Read the whole story
by Joe Mandese
Eight percent of Internet users say they will stop using Facebook because of news about Cambridge Analytica's abuse of users' personal data, according to … Read the whole story
by Wayne Friedman
The U.S. ad market was up 8% in February even without special event TV programming, says Standard Media Index, which released ad data Monday. … Read the whole story
by Joe Mandese
On the eve of its annual conference in New York City this week, the Advertising Research Foundation is expected to announce a new initiative … Read the whole story
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by Alex Weprin
The deal will cover the NBA Finals, WNBA Finals and NBA G League, and will feature the YouTube TV logo in all Finals branding … Read the whole story
by Joe Mandese
Abbey Klaassen, a former trade journalist who joined 360i as CMO in 2015, has been named president of the agency's New York office. Klassen, … Read the whole story
COMMENTARY
by Alex Weprin, Staff Writer
Under the terms of the agreement, TiVo's linear TV viewership data-which includes more than two million households-will now be available in Tru Optik's OTT … Read the whole story
by Wayne Friedman
Year-to-date, comScore is down 13%. On Friday, comScore said it had a 2017 net loss of $281.4 million -- more than double the year … Read the whole story
by Karlene Lukovitz
Lusby comes from MullenLowe Mediahub, managing accounts including Chipotle, JetBlue, Ulta Beauty and Staples. Read the whole story
by Joe Mandese
Andrew Lipsman, a long-time marketing executive at comScore, has joined eMarketer as principal analyst covering retail and ecommerce. He most recently served as senior … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Another media night in America: a high-profile journalist scores a prime-time exclusive with a salacious newsmaker. The inevitable results: high ratings for CBS and … Read the whole story
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by Laurie Sullivan
As tariff discussions between the U.S. and China heat up, Kantar Millward Brown released its BrandZ Top 100 Most Valuable Chinese Brands 2018 on … Read the whole story
by Joe Mandese
Krish Sailam has been named vice president of programmatic for Merkle's DWA unit. He joins from vice president of programmatic at Interpublic Mediabrands' Cadreon … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
When Blockbuster began losing revenue in 2000, Netflix CEO Reed Hastings approached Blockbuster CEO John Antioco about buying the company. Fast forward: Blockbuster is … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Connecting offline data with online data raises the bar when it comes to serving and seeing relevant ads. But what about the "invisible" relationships … Read the whole story
by Joe Mandese
In the aftermath of news that Cambridge Analytica illicitly collected data of 50 million Facebook users, anonymous, collaborative technology worker app Blind surveyed its … Read the whole story