Krish Sailam has been
named vice president of programmatic for Merkle's DWA unit.
He joins from vice president of programmatic at Interpublic Mediabrands' Cadreon unit.
Based in San
Francisco, Sailam will split his time between leading programmatic media efforts for the Cisco account and coordinating programmatic capabilities with DWA parent companies Merkle and Dentsu Aegis
Network.