by Joe Mandese
Nielsen continues to diversify its portfolio of audience measurement products beyond its core "currency" ratings, including a new one being unveiled Thursday that enables … Read the whole story
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by Laurie Sullivan
The companies claim the certification is the first of its kind in the data management platform marketplace, and is now available to Adobe partners … Read the whole story
by Larissa Faw
The industry leader, who turns 69 this summer, established the first spinout of a standalone media agency, MediaVest, in 1993 and joined WPP in … Read the whole story
by Joe Mandese
Audio media -- both conventional radio broadcasting and digital formats, including podcasting -- remains one of the most pervasive forms of media used by … Read the whole story
by Wayne Friedman
Tv sites led among 37 mid-sized and smaller markets with a market size of 25 to 205, according to research from the Knight Foundation. Read the whole story
by Steve McClellan
The acquired agency will serve as a launching pad for U.S.-based clients entering Latin America, while continuing to serve U.S. multicultural and Hispanic markets. Read the whole story
by Laurie Sullivan
The law would give Californians more information and control over how their data is being used. It would also place the onus on consumers … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Can artificial intelligence actually help brands get me out of phone-tree hell? Read the whole story
by Joe Mandese
Ingraham's "positive" sentiment declined from 53% of her overall consumer perception the week before her tweet to 33% in the week following it, according … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The misuse of Facebook users' information -- now possibly affecting 87 million people -- comes at a time when billions of advertising dollars will … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Those of us of a certain age are taking in the remembrances this week of Martin Luther King Jr. and having difficulty comprehending that … Read the whole story
by Laurie Sullivan
Crypt TV is working on a campaign to prompt Universal's upcoming release of Truth or Dare scheduled for April 13. The movie is about … Read the whole story
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by Alex Weprin
Reelio CEO Pete Borum will join Fullscreen as part of the acquisition, as will all 50 of Reelio's staffers. Terms of the deal were … Read the whole story
COMMENTARY
by Brett Adamczyk, Op-Ed Contributor
Slower to capitalize on the addressable capabilities of advanced TV than its national counterpart, the local TV broadcast industry is increasingly taking note of … Read the whole story
COMMENTARY
by Marilois Snowman, Op-Ed Contributor
As agencies gain more expertise in data analysis, in mapping marketing messaging, brand health and media exposure to consumer behavior, we realize we have … Read the whole story
COMMENTARY
by Ted McConnell, Featured Contributor
RampUp, a confab about marketing tech, took place last month in San Francisco. This conference sets the tone for our odyssey into loop-closing, intention-stalking, … Read the whole story