by Joe Mandese
comScore has named Madison Avenue vet and 360i founder Bryan Wiener its CEO, and added former GroupM digital chief Rob Norman to its board. … Read the whole story
by Wayne Friedman
The average cost per conversion -- to get consumers to buy a product or service for prime time -- comes to $12.58. Other dayparts … Read the whole story
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by Laurie Sullivan
Ternio, a startup working to provide transparency into programmatic advertising, introduced blockchain technology called Lexicon, which can process up to 1 million transactions per … Read the whole story
COMMENTARY
by Joe Mandese
Maybe it's because I'm utterly confused by the second season opener of "Westworld" Sunday night, but I'm thinking a lot about humans this morning, … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
With the departure of Sir Martin Sorrell, many are now predicting the end of WPP and of agency holding companies in general, along with … Read the whole story
COMMENTARY
by Tom Siebert, Op-Ed Contributor
Last week, after a series of controversial prime-time episodes about Syria on "Tucker Carlson Tonight," the host was M.I.A. Wednesday, Thursday and Friday nights. … Read the whole story
by Steve McClellan
WPP confirmed in November that it was in discussions with Ford about their future relationship. The good news for WPP is that the firm … Read the whole story
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by Alex Weprin
P&G pulled back from the platform last year over brand safety concerns. While it is bringing back its advertising, it will be much more … Read the whole story
by Laurie Sullivan
When Alphabet, Google's parent company, reports first-quarter earnings April 23, digital advertising agency Merkle estimates that Google Shopping will account for 60% of all … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Viewability hits a record high -- but could nine times higher engagement be waiting just below the fold? Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A completed Sinclair deal to buy Tribune would give it enough stations to cover 70% of U.S TV homes. Current federal rules for station … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
Among adults 18-49 and 25-54, 57 of the top 60-rated original scripted series on TV this season are on the Big Four broadcast networks. … Read the whole story