by Wayne Friedman
TV will still command the biggest share of ad dollars for the midterms, but digital will drop. Blame the social media scandals at Facebook. Read the whole story
by Joe Mandese
About half of Facebook users would pay to subscribe to a version of the social network that doesn't collect their data or target them … Read the whole story
by Wayne Friedman
Key to the deal for Viacom is the addressable ad targeting of Comcast subscribers, which includes dynamic ad insertion into video-on-demand content. The agreement … Read the whole story
by Chuck Martin
Amazon has introduced blockchain templates to launch an Ethereum or Hyperledger Fabric network relatively quickly, according to an announcement by the company. Read the whole story
by Wayne Friedman
Quick-serve restaurants have run 845 national TV spots, followed by beer, automotive and insurance, according to iSpot.tv. Major individual advertisers include Burger King, Taco … Read the whole story
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by Alex Weprin
"We have seen promising signs, so we are expanding testing to places where people seek out videos, like in search results or on a … Read the whole story
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by Laurie Sullivan
The Jivox benchmark report shows the importance of following through to integrate campaigns to make each personal and experience relevant. Read the whole story
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by Alex Weprin
The new tool includes cross-channel measurement, intelligence and activations from social media companies like Facebook and Twitter, TV marketplaces such as MediaOcean and NBCUniversal, … Read the whole story
by Wendy Davis
The Interactive Advertising Bureau's Tech Lab has acquired DigiTrust, a nonprofit consortium of programmatic platforms that aims to offer a standardized identifier. DigiTrust describes … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
In an effort to remind marketers that real people interact with their ads, the company is putting together a strategy for brands to measure … Read the whole story
by Laurie Sullivan
Net earnings for Google's parent company Alphabet soared 73% to $9.4 billion in Q1 2018 -- up from $5.4 billion in Q1 2017. The … Read the whole story
by Larissa Faw
Shula Sinclair's appointment follows Chris Boothe's promotion to global brand president in March as part of the agency's strategy to scale its approach across … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Like others that have announced low-cost plans, AT&T Watch will consist of a number of non-sports cable TV networks. It will cost $15 a … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
An episode of "Long Island Medium" served as a reminder of just how life-changing it can be to star in a reality TV show. Read the whole story
by Joe Mandese
After expanding in recent years, the percentage of merger & acquisition transactions involving technology firms has begun to ebb at the major agency holding … Read the whole story