In its programming, the company leaned into its strengths: sports, built around Yahoo Sports; news, built around HuffPost; and personal finance, built off Yahoo … Read the whole story
The solution gives subscribers targeting of digital audiences based on their interests, lifestyle and behavior, in addition to more traditional demographics like age and … Read the whole story
The division combines data strategy, brand strategy and social strategy with technology and behavioral sciences in order to make more accurate predictions about how … Read the whole story
Dentsu Young & Rubicam and Wunderman Dentsu Inc. have become wholly owned subsidiaries of Dentsu as a result of this latest transaction. Previously, WPP … Read the whole story
Video advertising platform SpotX will be applying Nielsen data to its connected TV inventory, allowing brands to understand the unduplicated and incremental reach of … Read the whole story
This year's NewFront presentations are streamlined from years past, with far fewer companies presenting, and all participating events taking place this week (with another … Read the whole story
Mobile accounted for 78% of social spend and 44% of paid-search spend during the first quarter of 2018. Read the whole story
Political affiliation, more than wealth, religion, ethnicity, gender or any other attribute, is the No. 1 factor dividing society, according to a multinational survey … Read the whole story
Cord-cutting is an issue in 13 countries, but the U.S. has the biggest drop. IHS Markit says further cord-cutting will gain steam in North … Read the whole story
As chief analytics officer, Rolf Olsen will lead a team of more than 120 marketing and data scientists, integrated across account teams and agency … Read the whole story
BBC News framed itself as a place where marketers and consumers can find a trustworthy environment in a media landscape littered with doubt, skepticism … Read the whole story
The DMA is calling industry leaders together to examine the ethical use of data in advertising and marketing. The resulting committee will explore the … Read the whole story
T-Mobile's proposed $26 billion acquisition of Sprint could result in "higher prices and fewer innovative services," Sen. Ed Markey warns in a letter to … Read the whole story
TNP allows users to create a range of sites, including pop-up topical sites, branded content news hubs and nonprofit community outlets, which can frequently … Read the whole story
The well-heeled and tuxedo-ed honchos of NBC News and MSNBC partied the night away in high style at their very own Versailles. Read the whole story
All those who live in nonstop outrage, either pro- or anti-Trump, claim they're fighting for the good of the country - but they seem … Read the whole story
Can brands effectively target consumers without collecting their data? That's the question an insightful collaborative study conducted by Interpublic's Magna and IPG Media Lab … Read the whole story
Nine and a half hours is all we have to give -- so what next for traditional channels as digital keeps growing? Read the whole story
The 'Wired' channel will launch later this year, while the channels for 'Bon Appetit' and 'GQ' are slated for a 2019 release. The OTT … Read the whole story