Nearly two-thirds of Americans contacted on the eve of today's deadline to comply with Europe's new data privacy rules say they have either ignored, … Read the whole story
On the eve of Friday's deadline for the EU's new GDPR (General Data Protection Regulations) rules, contextual targeting platform Vibrant conducted a survey of … Read the whole story
Speaking at VivaTech 2018, the Microsoft CEO spoke about the leadership role the company intends to take in the GDPR era. Read the whole story
The new offering will start with ten staffers and will be helmed by agency veteran Rory O'Flaherty, who joins from Interpublic's Huge. Read the whole story
P&G Marketing Chief Marc Pritchard told a VivaTech crowd Friday that the CPG giant was bombarding consumers to a point way beyond overkill. That's … Read the whole story
Four social media sites -- Facebook, Google, WhatsApp and Instagram -- have been accused of "forced consent." Read the whole story
COMMENTARYABC will mark Memorial Day -- the holiday established to honor those who have died serving their country -- with a new "Bachelorette." Read the whole story
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According to Paul Lindstrom, head of research and analytics, Tunity, no matter where you were on May 19, 2018 at 6 a.m., you could … Read the whole story
RYOT Studio, the branded content studio launched by Oath late last year, announced two programs: The Earthrise Project, comprising thousands of pieces of readymade … Read the whole story
The music video hosting service Vevo says it will instead focus on platforms like YouTube. Read the whole story
After working 24-7 to meet the project's 12 month deadline, Publicis Groupe is optimistic about Marcel's potential. There is a method behind all - … Read the whole story
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The world of television advertising is undergoing dramatic change, and one of its top executives is taking a page out of history to help … Read the whole story
As the GDPR goes into enforcement Friday, marketers are rethinking their reliance on customer data. About 40% of those participating in a study now … Read the whole story
Marketers, media, platforms and apps rushing to comply with the today's deadline for the EU's new consumer data privacy rules has not gone unnoticed … Read the whole story
This is the seventh month in a row for mobile web audience growth. April's nearly 10% increase vs. a year ago is the highest … Read the whole story
He explains his current role at Publicis Groupe, his thoughts on Cannes and the circumstances leading to his distinguished new look. Read the whole story
CBS' 'Colbert' will easily take top honors in total average season viewers for the 2017-2018 season, while NBC will eke out a victory among … Read the whole story
Young viewers using new technology to get their media in different ways are viewing out-of-home. The biggest benefactor? Broadcast TV. Read the whole story
