Following racist remarks on Twitter from Roseanne Barr, ABC has abruptly -- and dramatically -- cancelled "Roseanne," which this season rose to become the … Read the whole story
Former WPP CEO Martin Sorrell has joined UK investment firm S4 as executive chairman, a company Sorrell says aims to build "multinational communications services … Read the whole story
As 2018-19 upfront and/or newfront negotiations heat up, it's more than likely that those deals will be executed as separate, nonintegrated teams. While a … Read the whole story
The partnership will allow marketers to utilize Merkle-developed people-based research and targeting platform M1, mapped to 242 million U.S. adults with people-based IDs across … Read the whole story
The firm is realigning four of its agencies -- Bruce Mau Design, Hello Design, Northstar and Varick -- under a new umbrella brand, Yes … Read the whole story
COMMENTARYWhat if ABC kept "Roseanne" going? A lower, but somewhat sizable audience would probably still watch it. And the advertising? Virtually no big or … Read the whole story
So far, the latest edition of the big movie franchise has earned $84.7 million, anticipating around $101 million over the four-day holiday weekend, according … Read the whole story
As advertisers demand more information about the quality of the data they use, LiveRamp has developed a data-scoring initiative to validate the quality of … Read the whole story
The retailing giant, which spends more than $400 million on measured media in the U.S., selected the Publicis Groupe agency after a closed review. … Read the whole story
- COMMENTARY
He's back -- and his priorities don't include the word "media." Programmatic it is, then? Read the whole story
The 4As and the UK's IPA are protesting Accenture's move to start a programmatic practice, citing blatant conflicts of interest. Read the whole story
For the season, "Roseanne" earned 13.5 million overall viewers and a 3.5 rating among 18-49 viewers. "Roseanne" led among 18-49 viewers for the season … Read the whole story
While much of the focus on the EU's new General Data Protection Regulations (GDPR) has been on the downside for brands, including the costs … Read the whole story
- COMMENTARY
"...customers of streaming-video companies like Netflix and Hulu are far happier with their service overall than subscribers of traditional cable, satellite and other pay … Read the whole story
Streaming and over-the-top video is forcing legacy providers to shift their video strategies, according to the 2018 BrandZ World's Most Valuable Brand Ranking, from … Read the whole story
Majestic Star Casino & Hotel will begin piloting a blockchain programmatic advertising campaign in July designed by its agency RPM in Chicago and run … Read the whole story
Topix developed a strategy to profitably drive readers to the site using content based on four emotions to create relationships with readers through a … Read the whole story
Microsoft began rolling out Bing Ads In-market Audiences on Tuesday to brands in the United States. The company also shared data from pilot programs … Read the whole story
