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by Gavin O'Malley
Now members of Facebook's Audience Network can bid into auctions for publishers that manage app monetization in house. With header bidding, publishers can conduct … Read the whole story
by Joe Mandese
Acxiom, one of the biggest U.S. Big Data firms, has announced two significant integrations enabling advertisers and agencies to target Americans with much greater … Read the whole story
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by Laurie Sullivan
View-through rates (VTRs) for native video ads remain high in the first three months of 2018. In-feed native video VTRs average around 40% worldwide … Read the whole story
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by Wayne Friedman
Over the next four years, broadcast network TV will see the strongest growth of any traditional TV platform -- 2.2% to $20.4 billion in … Read the whole story
by Steve McClellan
The global network is unifying under The Ogilvy Group umbrella brand and sub-brands are being eliminated. It's the latest major step by a WPP … Read the whole story
by Joe Mandese
Screenvision Media, one of two big networks dominating the U.S. cinema advertising marketplace, has agreed to sell a controlling share to private equity firm … Read the whole story
by Alex Weprin
Crossover Media Group Sales, a new ad sales firm, is hoping to capitalize on the growth of over-the-top video and digital audio like podcasts. … Read the whole story
by Joe Mandese
During Tuesday's White House press briefing, Press Secretary Sarah Sanders snapped back after reporters challenged the veracity and credibility of the White House's statements, … Read the whole story
by P.J. Bednarski
"Marketers ... made it clear that it's not more data they are looking for, rather better insight. They're aflush with dashboards." Read the whole story
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by Wendy Davis
Facebook and Google failed to comply with a Washington law requiring companies to maintain publicly available information about political ads, a new lawsuit alleges Read the whole story
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by Alex Weprin
Marketers will now be able to programmatically target audiences based on mobile app consumption and demographics, expand the mobile app audience segments in PushSpring … Read the whole story
by Wayne Friedman
OTT revenue grew 15.2% in 2017 to $20.1 billion in the U.S. It is expected to hit $22.6 billion this year, for a 10% … Read the whole story
by Joe Mandese
If the past is prologue, and Apple once again contributes to a paradigm shift in media consumption then the next new thing will be … Read the whole story
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by Richard Whitman, Columnist
With the Cannes Lions International Festival of Creativity coming up, Boulder-based creative agency WorkInProgress hopes Russia can help them win an "undeserved" title, too. Read the whole story
COMMENTARY
by Frank Catapano, Op-Ed Contributor
Madison & Vine is still one of the busiest intersections in marketing, but navigating it has become dramatically more complicated. Read the whole story
COMMENTARY
by Joe Mandese
After 500-plus days of a news consumption high, it looks like Americans are just plain worn out. Especially the Republican kind. According to findings … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Or will NBCUniversal snap the entertainment giant away from Fox to spoil their trip to the movies? Read the whole story
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by Wayne Friedman
Netflix is pushing its theatrical film business to focus on a small subset of movies over time -- meaning those big-time summer and holiday … Read the whole story