Walt Disney Co. has sweetened its deal to acquire 21st Century Fox, boosting its offer to $71.3 billion in cash and stock, up from … Read the whole story
IBM iX and Mediaocean believe it can -- and have launched a blockchain platform to find out. Unilever is participating in a pilot phase … Read the whole story
Net new advertising investment this year will total $24 billion -- the highest annual incremental increase since the $26 billion posted in 2010. Read the whole story
The U.S., long the biggest contributor to worldwide ad spending, will continue to represent a disproportionate share of the ad industry's global expansion, according … Read the whole story
Facebook has been spending heavily to back a TV ad campaign designed to win back its users' trust following disclosures about users' data being … Read the whole story
The Google-owned video site YouTube still sees 70% of its watch time on mobile devices, but the fastest-growing category of platforms is connected TV … Read the whole story
Webster defines womp as "an abrupt increase in the illumination of a television screen resulting from an abrupt increase in signal strength," which is … Read the whole story
Last Friday night while idly grazing through our TV channels, we stumbled upon the biggest story on the planet Earth. Read the whole story
The campaign -- featuring the Bud Light, Budweiser, Michelob Ultra, Estrella Jalisco, Stella Artois, and Bud Light Lime-a-Rita brands -- uses Kiip's ad-targeting capabilities … Read the whole story
Despite the momentum digital audio services have had in recent years, conventional AM/FM radio remains the dominant source of the U.S. audio media marketplace, … Read the whole story
Speaking at Cannes Scott Hagedorn, CEO, Hearts & Science said apps present new opportunities to connect with consumers, but also risks. Read the whole story
That, more or less, was the takeaway from Dentsu's "Androids, AI and the Future Presentation" during the opening day of the Festival of Creativity … Read the whole story
GroupM figures say the UK is the fastest-growing mature advertising market and will hit GBP20bn as Brexit happens. Read the whole story
We're only a few days into the FIFA World Cup, but it's been an exhilarating ride thus far. Here's a rundown of some of … Read the whole story
Each night on cable news, two sides employ different justifications and often hypocrisies to sustain their arguments. A Pew Research study released this week … Read the whole story
By the end of this year, 125 million wearable devices will ship, according to the International Data Corporation's latest quarterly wearable device tracking report. … Read the whole story