A survey by "Research Intelligencer" and Pollfish finds that most believe TV's standard-length :30s and :15s commercials are the ideal length, not the six-second … Read the whole story
Any time TV networks try to change ad formats or lengths, there is one basic reason: money. If a network can charge half of … Read the whole story
AT&T suggests that the service, which will allow more than 30 live TV channels to be streamed, is just the first step toward bringing … Read the whole story
Now that AT&T has finalized its acquisition of Time Warner, it is expected to make a number of smaller acquisitions. That move will give … Read the whole story
The media planning Grand Prix was for work on an integrated Tesco campaign, "Food Love Stories." Campaigns for P&G's Gillette in Israel added two … Read the whole story
The conversation quickly turned into a verbal brawl, largely over Auletta's recent book "Frenemies" that documents adland's struggles and Sorrell's refusal to address his … Read the whole story
At what must the height of irony, we learn this week that Facebook has been spending heavily on TV to win back trust following … Read the whole story
"Given the fan base that we have created, it is important that we allow our loyal brand followers the opportunity to become equity owners … Read the whole story
The average U.S. WiFi household increased its data consumption 26% in the past year, according to estimates released by comScore as part of a … Read the whole story
Today's data-driven world has resulted in the emergence of data as an organization's most valuable resource and cornerstone of corporate strategy. Marketers are using … Read the whole story
Two weeks ago I attended Nielsen's annual Consumer 360 conference in D.C. and it was unlike any industry conference I've ever attended. It opened … Read the whole story
As digital video stars increasingly look to expand beyond their home platforms and formats, United Talent Agency and audio entertainment firm Cadence13 are launching … Read the whole story
Complex Networks is going global: the millennial and pop culture-focused media company has signed a licensing deal with iflix, one of the largest subscription … Read the whole story
PMI said earlier this year it wants to phase out traditional cigarette production in favor of alternatives like e-cigarettes and wants creatives to help … Read the whole story
SeeHer is developing the #WriteHerRight movement and YouDoYou is creating a new program called Athletes & Activism. Read the whole story
On Thursday the company announced a new division called MTV Studios, which will produce new programs and reboot classic MTV shows with the goal … Read the whole story
Results from an augmented reality ad campaign for Saban Brands' Power Rangers franchise have been tabulated to determine the AR impact on time spent … Read the whole story
Using the highest cost platform might not yield the best results; a multi-pronged approach worked more effectively.Conditions influence outcome, even for the same site. Read the whole story