-
by Alex Weprin
News of AT&T's interest in AppNexus surfaced last week in multiple news outlets, which pegged the price of the deal at around $1.6 billion. Read the whole story
COMMENTARY
by Joe Mandese
The long-term goal of AT&T is to become the third dominant walled garden in what Madison Avenue not-so-affectionately refers to as "the duopoly:" Google … Read the whole story
by Wendy Davis
In a decision cheered by privacy advocates, the Supreme Court ruled 5-4 Friday that the police generally must obtain a warrant before acquiring cell … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Beyond the question of whether or not ABC would go ahead with this spinoff, the network's news release did not answer a number of … Read the whole story
by Joe Mandese
More Americans would choose to consume media via models that provide access for free with a few long-form ads, but free ad-supported media with … Read the whole story
by Tanya Gazdik
With U.S. fans the largest group traveling from a foreign country to attend, advertisers are taking note. Read the whole story
-
by Alex Weprin
A significant opportunity for device makers, content creators and advertisers to add market share remains, although the OTT market is no longer a novelty, … Read the whole story
by Joe Mandese
Like the conventional tv viewing marketplace where a few big channels dominate shares of viewing, comScore has done the same for the over-the-top viewing … Read the whole story
-
by Sara Guaglione
Eyeo, the company behind the Adblock Plus ad blocker, has created a browser extension to combat fake news. Called "Trusted News," the product is … Read the whole story
-
by Gavin O'Malley
In addition to research, the center's scientists intend to create courses designed to help working professionals and others use blockchain in all manner of … Read the whole story
COMMENTARY
by Fern Siegel
Those viewers watching AMC Networks - AMC, IFC, SundanceTV, WE tv, IFC and BBC America - via OTT apps on Roku or Apple TV … Read the whole story
-
by Laurie Sullivan
"People don't trust that they got what they paid for," said Paul Brody, EY's global innovation leader, citing viewability, reporting errors, and the way … Read the whole story