Disney's $1 billion deal with OpenAI would allow fans to create short-form video of some 200 Disney characters from Marvel, Pixar and "Star Wars" … Read the whole story

"Because many of the conversations your chatbots are engaging in may violate our law, additional safeguards are necessary," 42 attorneys general say in letters … Read the whole story

Because just like nature, trade reporters abhor a vacuum, and the demise of IPG's and Publicis' forecasts has created one. Plus, WARC has paid … Read the whole story

No Grand Effie was awarded, but Ukraine's BetterSvit was named independent agency of the year, and Omnicom's McCann was named "most effective agency network." Read the whole story

The proposed plan would be dilutive of existing shares but the company said it was necessary to attract and retain talent needed to successfully … Read the whole story

A World Cup-themed launch and names like Trinity Rodman aim to extend the brand beyond core DIY fans. Read the whole story

The national specialty retail chain expands its relationship with the Dentsu unit from a performance media assignment awarded in 2020. Read the whole story

Once again, a new anchorman has been appointed to a network newscast and the announcement conjures memories of so many such announcements that have … Read the whole story

Reddit is officially testing its own checkmark verification process with specific accounts - including celebrities, journalists and brands. Read the whole story

Meta Platforms users who are suing over scam ads on Facebook are urging a federal judge to reject the tech company's latest bid to … Read the whole story

Business leaders are one of least trusted groups, but they would stub their toes even more if not for marketing, because marketing is the … Read the whole story

Both Chairman and CEO Arthur Sadoun and his predecessor and current Chairman Emeritus Maurice Levy flew in for the New York event. Read the whole story

"When parents agree to arbitrate disputes related to products and services they bring into their home and for their children's benefit, claims brought by … Read the whole story

A BrightEdge analysis of informational, consideration and transactional queries revealed patterns showing where the biggest competitive battles are - and it's not where most … Read the whole story

WBD stock is up 29% over the past 30 days through mid-day Wednesday trading, while Paramount is down 2% and Netflix is 16% lower. Read the whole story

Consumers are becoming increasingly weary of the complexity in evaluating different products and services, as high-demand streaming services keep regularly scheduled price hikes. Read the whole story

In this week's installment I'm publishing the first two edition of my annual countdown of the year's top 40 TV shows. Stay tuned for … Read the whole story

Research reveals 60% of marketers said ads in news environments outperform their campaign baselines, showing the media has become a high-performing, underused opportunity for … Read the whole story