The guidelines attempt to address concerns that have developed around user-generated content, and also create the opportunity to establish brand safety "floors," such as … Read the whole story
In what the companies call a first, the operation has a new rule-based auto-acceptance feature that allows Tribune to accept programmatic offers 24/7. Read the whole story
Google announced tools that let artificial intelligence fine-tune ads -- helping marketers automate and optimize ad campaigns. Read the whole story
Sinclair Broadcast Group is developing a new streaming video service called STIRR, a source familiar with the plans has confirmed. Read the whole story
One in four Americans say they believe the data exchange mostly benefits businesses, not consumers, a survey conducted for the Data & Marketing Association … Read the whole story
Users can play with a brand's AR camera effects in their News Feeds. Ads can also include calls-to-action directly within the camera experience, which … Read the whole story
COMMENTARYOn the fifth anniversary of the #BlackLivesMatter movement, the Pew Research Center is releasing an in-depth analysis of the hashtag's life cycle and some … Read the whole story
The report, "Improving Sponsorship Accountability Metrics," was conducted to provide greater insight and guidance into sponsorship measurement. Read the whole story
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The partnership program brings together 23 new and existing partnership across viewability, brand lift, brand safety and more. Read the whole story
The holding company has entered a definitive agreement to sell the unit to Paris-based Webhelp, which is backed by investor KKR. Read the whole story
The all-cash deal adds 21 billboards to Branded Cities' North American holdings. The buy marks the company's debut in the Chicago market. Read the whole story
The new funding comes from existing investors like AMC Networks, Viacom and Discovery Inc. The company has now raised more than $90 million. Read the whole story
Partnerships now dominate today's marketing strategies, so the company chose a name that reflects its business model to support brands in making connections with … Read the whole story
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Brand Keys has identified new consumer values that have combined to create unprecedented shifts that define how consumers view categories, compare brands and options … Read the whole story
AI will be the next "industrial revolution," and by and large, will improve digital advertising, marketing and media functions, as well as the role … Read the whole story
In the first quarter, pre-roll advertising for programming content from broadcasters on digital media witnessed completion rates at around 80% to 90% levels. Read the whole story
