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by Alex Weprin
The guidelines attempt to address concerns that have developed around user-generated content, and also create the opportunity to establish brand safety "floors," such as … Read the whole story
by Wayne Friedman
In what the companies call a first, the operation has a new rule-based auto-acceptance feature that allows Tribune to accept programmatic offers 24/7. Read the whole story
by Laurie Sullivan
Google announced tools that let artificial intelligence fine-tune ads -- helping marketers automate and optimize ad campaigns. Read the whole story
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by Alex Weprin
Sinclair Broadcast Group is developing a new streaming video service called STIRR, a source familiar with the plans has confirmed. Read the whole story
by Joe Mandese
One in four Americans say they believe the data exchange mostly benefits businesses, not consumers, a survey conducted for the Data & Marketing Association … Read the whole story
by Gavin O'Malley
Users can play with a brand's AR camera effects in their News Feeds. Ads can also include calls-to-action directly within the camera experience, which … Read the whole story
COMMENTARY
by Joe Mandese
On the fifth anniversary of the #BlackLivesMatter movement, the Pew Research Center is releasing an in-depth analysis of the hashtag's life cycle and some … Read the whole story
by Tanya Gazdik
The report, "Improving Sponsorship Accountability Metrics," was conducted to provide greater insight and guidance into sponsorship measurement. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The partnership program brings together 23 new and existing partnership across viewability, brand lift, brand safety and more. Read the whole story
by Steve McClellan
The holding company has entered a definitive agreement to sell the unit to Paris-based Webhelp, which is backed by investor KKR. Read the whole story
by Fern Siegel
The all-cash deal adds 21 billboards to Branded Cities' North American holdings. The buy marks the company's debut in the Chicago market. Read the whole story
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by Alex Weprin
The new funding comes from existing investors like AMC Networks, Viacom and Discovery Inc. The company has now raised more than $90 million. Read the whole story
by Laurie Sullivan
Partnerships now dominate today's marketing strategies, so the company chose a name that reflects its business model to support brands in making connections with … Read the whole story
COMMENTARY
by Robert Passikoff, Op-Ed Contributor
Brand Keys has identified new consumer values that have combined to create unprecedented shifts that define how consumers view categories, compare brands and options … Read the whole story
by Joe Mandese
AI will be the next "industrial revolution," and by and large, will improve digital advertising, marketing and media functions, as well as the role … Read the whole story
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by Wayne Friedman
In the first quarter, pre-roll advertising for programming content from broadcasters on digital media witnessed completion rates at around 80% to 90% levels. Read the whole story