January 25, 2023
Consumers: My Data Is My Property, I Should Be Able To Trade It With Brands
- by Joe Mandese @mp_joemandese, July 11, 2018
Most Americans are aware of and understand the role of exchanging their personal data with brands and digital media platforms, but they perceive it is an asymmetrical market that mostly benefits businesses -- not them personally.
One in four Americans say the believe the data exchange mostly benefits businesses, not …
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