The GroupM agency has been selected after a consolidation review to handle the company's global media planning and buying assignment, Mars has confirmed. Read the whole story

NewTV, the mobile-first streaming video service in development from Jeffrey Katzenberg's WndrCo, wants to combine the "best of Silicon Valley and Hollywood." The biggest … Read the whole story

Citing the negative impact it will have on response rates -- and indirectly, the media and marketing research that is calibrated to it -- … Read the whole story

With upfront prime-time TV ad sales negotiations essentially wrapped up for 2018-19, Media Dynamics has updated its historical record to include estimates for the … Read the whole story

Based on the spread between Democrats and Republicans, Trump Hotels is the most polarized brand in America, according to findings of a national poll … Read the whole story

Eighty-seven percent of ad execs say they "hold back" spending on media companies and platforms due to "poor measurement," while 67% said they hold … Read the whole story

Hate speech is often in the mind of the beholder. To my mind, Alex Jones' qualifies and not just because I hate it, but … Read the whole story

Liquineq has developed a bank funds transfer platform using blockchain technology to secure financial transfers that can grow to millions of transactions per second … Read the whole story

At the networks' annual summer promotional press tour in L.A., CBS execs are being sharply questioned about their boss. Read the whole story

Overall revenues grew 12% to $730 million, higher than analysts' results. Sinclair's mid-morning Wednesday stock price was up 5% to $27.30. Read the whole story

Maven, a company that provides a publishing platform and ad tech to a "coalition" of independent publisher partners, has acquired sufficient funds to buy … Read the whole story

Otter Media includes a number of digital content and video properties, including CrunchyRoll, VRV, Rooster Teeth and FullScreen. Otter Media also has stakes in … Read the whole story

Against lower Q2 advertising results, TV station group Tegna posted overall mid-single-digit percentage revenue gains in the period -- up 7.1% to $524 million. Read the whole story

Walt Disney scored mid-single-digit percentage revenue gains in its overall fiscal Q3 results amid sharply improved theatrical movie business and higher broadcasting revenues. Read the whole story

Domestic advertising for just Discovery networks -- up 4% in the previous period -- inched up 1%. Factoring in the Scripps Networks Interactive deal, … Read the whole story