by Wendy Davis
"Based on publicly available research and plaintiffs' own analysis, Facebook overstates the potential reach of its advertisements," business owner Danielle Singer alleges in a … Read the whole story
by Joe Mandese
More Americans believe President Donald Trump is the "enemy of the people" rather than the media, according to a survey conducted by MediaPost's "Research … Read the whole story
by Steve McClellan
The appointment, which covers North America, comes after a formal review that began in the spring. Read the whole story
by Wayne Friedman
The episode will have special creative content and surprise guests. T-Mobile, a major sponsor, has begun a "first-of-its-kind partnership" with the program. Read the whole story
by Joe Mandese
Traditional TV companies will lose about $30 billion in profits over the next five years as the aggregation and distribution of programming shifts to … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Everybody is now jumping on the brand safety bandwagon, as if it's some math calculation to be solved to figure out how to keep … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Publishing acceptable mobile ad formats is a win-win from the former bete noir of publishing. Read the whole story
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by Wayne Friedman
Nielsen's Gracenote is offering a new analytics product for more extensive viewership and performance insights when it comes to mobile video. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
How can a TV company sell outcomes to competing advertisers? Is it really possible to provide true attribution for sales of some products? Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
At such times as the death of a beloved superstar, YouTube earns its keep. Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The Internet Association is urging a federal appellate court to make clear that Twitter can continue to block users -- regardless of whether President … Read the whole story
COMMENTARY
by George Popstefanov
The digital veil of anonymity has given data stewards permission to depreciate the human connection. To be more transparent, our industry needs to recognize … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The good news, per the VAB, is that it appears TV advertising equals specific digital media gains in terms of unique visitors -- a … Read the whole story