"Based on publicly available research and plaintiffs' own analysis, Facebook overstates the potential reach of its advertisements," business owner Danielle Singer alleges in a … Read the whole story
More Americans believe President Donald Trump is the "enemy of the people" rather than the media, according to a survey conducted by MediaPost's "Research … Read the whole story
The appointment, which covers North America, comes after a formal review that began in the spring. Read the whole story
The episode will have special creative content and surprise guests. T-Mobile, a major sponsor, has begun a "first-of-its-kind partnership" with the program. Read the whole story
Traditional TV companies will lose about $30 billion in profits over the next five years as the aggregation and distribution of programming shifts to … Read the whole story
Everybody is now jumping on the brand safety bandwagon, as if it's some math calculation to be solved to figure out how to keep … Read the whole story
Publishing acceptable mobile ad formats is a win-win from the former bete noir of publishing. Read the whole story
Nielsen's Gracenote is offering a new analytics product for more extensive viewership and performance insights when it comes to mobile video. Read the whole story
How can a TV company sell outcomes to competing advertisers? Is it really possible to provide true attribution for sales of some products? Read the whole story
At such times as the death of a beloved superstar, YouTube earns its keep. Read the whole story
The Internet Association is urging a federal appellate court to make clear that Twitter can continue to block users -- regardless of whether President … Read the whole story
The digital veil of anonymity has given data stewards permission to depreciate the human connection. To be more transparent, our industry needs to recognize … Read the whole story
The good news, per the VAB, is that it appears TV advertising equals specific digital media gains in terms of unique visitors -- a … Read the whole story