A day after confirming Mark Read as the firm's new CEO, WPP issued an earnings update showing organic net revenue growth in Q2 of … Read the whole story
The company put out an official announcement Monday after months of speculation that the job was Read's to lose. Read the whole story
Will Read bring more of the same when WPP could be seen to be in need of change? Read the whole story
Alain Tessier, who along with the late Timothy Joyce, co-founded essential media research and planning service Mediamark Research Inc., died Sunday. He was 85. Read the whole story
Former NFL quarterback Colin Kaepernick is featured in a new black-and-white Nike print campaign -- its iconic "Just Do It." Read the whole story
The best way to regard FX's new motorcycle gang drama is to not take it too seriously. Read the whole story
In what other business does a company refuse to advertise its product to the largest group of readily available customers? These aren't just random … Read the whole story
Hulu may be the sleeping giant in the streaming world, especially for its big TV network/content providing owners. Read the whole story
The system uses machine learning to evaluate the different versions of uploaded ads. It measures their performance, context and audience against the clients' KPIs. Read the whole story
The company's ad sales team would be split into two. Those in sales will either be on the "enterprise" team or the "growth" team. Read the whole story