With the rebranding of its Amazon Ad Platform, Amazon will make it easier for agencies to transfer budgets, aligning it "with alternatives and competitors … Read the whole story
In addition to the latest ads in the prolific Wieden + Kennedy series, brand will sell updated versions of its sales-driving NFL team cans. Read the whole story
Mindshare and Zilliqa are working with MediaMath, Rubicon Project and Integral Ad Science to develop the first prototype to test critical components of blockchain … Read the whole story
Kudos to Nike for not shying away from the controversial Colin Kaepernick, but instead embracing his right to express himself and making his value … Read the whole story
As part of the advertising community, every dollar you spend on FANG platforms supports their ability to keep doing what they are doing, while … Read the whole story
The Ad Council's first partnership with Twitch will include a three-day charity live stream and Reddit will donate paid media to support an Ask … Read the whole story
Attorney General Jeff Sessions plans to meet this month with state attorneys general to discuss whether tech companies are "intentionally stifling the free exchange … Read the whole story
At a time when trust issues seem greater than ever before, a new global study from Salesforce shows its bottom line effect for brands. … Read the whole story
Falling for fake news is more common in the US, but both countries underestimate others' ability to spot it. Read the whole story
The first season, 12 episodes, launched on Sept. 4 on InStyle.com and Facebook Watch. Reebok sponsors the series, which will feature four of its … Read the whole story
The average length for a OTT video service is two-and-a-half years -- 30 months. And the "churn" rate among U.S. OTT subscribers is 18%. … Read the whole story
How can Facebook grab some TV dollars? Facebook prides itself on figuring out how to make things easy for advertisers. Read the whole story
A new series called "Kidding" has Carrey playing a kiddie-show host whose private life is unraveling. Read the whole story
With addressable, advertisers can use the information obtained through the platform to create more relevant ads for their target audience. Then, advertisers reap the … Read the whole story