The award consolidates all of Intel's media -- including digital, social, programmatic, search, offline media, and analytics -- with DAN. The tech giant reported … Read the whole story
The Measurement Partner Program will aid brands and publishers running OTT advertising campaigns on Roku's platform. Read the whole story
"WPP remains a key part of a multi-agency team, leading activation for Ford -- including media planning," states the company. Read the whole story
News that the CBS board is planning to "test the market" when it comes to finding a potential buyer sent the stock rising 3%. Read the whole story
The new "time-in-view" component sets a baseline for the duration of time that average digital ad inventory is "in-view" for both desktop and mobile, … Read the whole story
The unnamed venture will include a direct-to-consumer offering that spans content and commerce, with daily online content and a weekly unscripted lifestyle TV program. Read the whole story
The research firm has 600-plus clients around the globe and is based in the UK. Read the whole story
Total digital video ad spending -- which includes social platforms -- will make up 25% of all U.S. digital ad spending. Read the whole story
MiNY -- made-in-New-York -- will specialize in beauty, fashion, luxury and lifestyle brands, and be headed by CEO Ignasi Puig. Read the whole story
WatchBack is designed to offer users some free content as well as entries into sweepstakes for prizes in exchange for sampling NBCUniversal programming, and … Read the whole story
Marketers and media and tech companies face the issue of how today's younger consumers will watch video -- a topic of many panel discussions, … Read the whole story
The company has potential buyers lined up - but none are from traditional media companies. Read the whole story
The definition of return on investment (ROI) is in the eye of the beholder, according to panelists at Advertising Week session in New York … Read the whole story
Mindshare has launched a new global consultancy for voice and visual services as well as search, "Campaign" reveals. Read the whole story