The first week of the new TV season shows overall total day broadcast viewership among 18-49 viewers down 8% versus a year ago, when … Read the whole story
Viewers of ad-supported OTT services (i.e. YouTube, Crackle, Roku Channel) do not typically watch linear TV. Over half are cord-cutters or cord-shavers, per IAB. Read the whole story
The Digital Studios Group will create and produce content for the websites of all Discovery properties, including foodnetwork.com and tlc.com, social media platforms and … Read the whole story
The company has sought to make deals to bolster its abilities in brand safety, while expanding its reach in fraud-free environments. Read the whole story
The new online numbers suggest that younger, or at least more digitally adept viewers, may be turning away from TV and toward streaming. Read the whole story
Consultant Clear unveils its inaugural "Experience Gap" survey ranking 225 brands on how well their promises align with consumer experience. Read the whole story
Whether you watched the Kavanaugh coverage religiously or sporadically, TV amplified everything, making it all seem angrier. Read the whole story
The new site is intended to better connect with the brand's digital audience, connecting it across social platforms, dedicated original content and the site … Read the whole story
Forbes is teaming up with Civil to distribute a portion of its content to the Civil network. That same content will also continue to … Read the whole story
Lincoln was number one on the list, spending nearly $14.3 million on its "Waze World" commercial for the 2019 MKC. Read the whole story
The Bureau has reached out to the ANA seeking assistance for an ongoing probe into fraudulent media-buying practices. Read the whole story
Simmons says five of the top 10 most-trusted news sources are newspapers. Broadcast networks did a bit better generally: ABC News (55.9%, 2nd place); … Read the whole story