Ten-second spots routinely outperform 30- or 60-second spots in the attention race. Key categories and placement determine viewer interest. Read the whole story
Confirmation came from the ANA, which disseminated a letter to members confirming that the FBI was seeking cooperation with the probe. Read the whole story
Amex said the assignment takes effect January 2019, when UM will begin working across the company's units and in collaboration with its creative agencies … Read the whole story
Quibi will have multiple tiers of service, similar to Hulu. There will be an ad-supported entry-level tier, as well as premium tiers at higher … Read the whole story
The service will start with HBO and its library of programming, with new and library content from Warner Bros. and Turner channels. The announcement … Read the whole story
Interest rate and inflation fears hit media stocks -- and the entire stock market -- hard in early Wednesday trading. The Dow Jones Industrials … Read the whole story
While the average decline was about 30%, blue chips like Amazon and Google held their own, although Facebook continues to erode faster than the … Read the whole story
On the heels of Taylor Swift coming out in favor of Democratic candidates -- and boosting voter registration among her fans -- a new … Read the whole story
In this week's edition of The Sternberg Report, I provide a history of the major Comic Cons, and assess their role in marketing TV … Read the whole story
Netflix can tell whether its proposed shows will be small, medium, or large. TV producers will love that. It's all in the data. Read the whole story
'Redbook' will become a digital-only brand in 2019. The transition comes as Hearst adopts a digital future. Also, top editors at 'Cosmo,' 'House Beautiful' … Read the whole story
Smaller ad trackers lost somewhere between 18% and 31% of their reach, according to new research. Facebook had a decline of just under 7%, … Read the whole story
It's certainly not 2014 anymore. We're living in a time when just four years ago can feel like, "back then." And, back then, our … Read the whole story