by Wayne Friedman
From January through Nov. 6, political advertising totaled $140 million, an 86% same-station rise over 2014, the last midterm election year. Read the whole story
by Wayne Friedman
Nexstar's political ad revenue climbed $70.1 million from $7.2 million vs. Q3 2017. Tegna registered $60 million, up from $3.8 million. Read the whole story
by Ray Schultz
Privacy International is demanding investigations of seven data providers and ad-tech companies to determine whether they are in compliance with GDPR. The firms being … Read the whole story
by Laurie Sullivan
Marketers seem to want an algorithm-fueled programmatic ad-buying platform -- and it shows in The Trade Desk's earnings, released Thursday. Read the whole story
-
by Alex Weprin
Since 2014, Netflix has improved each year, as live TV declined each year. Some 56% of respondents said they watched their favorite shows online, … Read the whole story
-
by Alex Weprin
The IAB Tech Lab and Digital Video Working group say VAST 4.1 is viewed as the "real" VAST, because Vast 4.0 "had a major … Read the whole story
-
by Steve McClellan
The major holding companies contributed to the effort, as did companies including Coindesk and IBM. Read the whole story
COMMENTARY
by Joe Mandese
If the White House wanted to create a massive distraction to draw media attention away from the outcome of the midterm elections, it couldn't … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Am I the only person who thinks there's enough good content already out there to consume all your waking hours from now until you … Read the whole story
COMMENTARY
by Howard Polskin
Imagine watching a radio show without commercial interruptions for 240 minutes. With bad lighting. And embarrassing technical glitches. Get the picture? Read the whole story
-
by Laurie Sullivan
With help from Microsoft Graph, Bing pulls in and shares data from Outlook, MSN, LinkedIn, Skype and its other platforms to drive audience-based targeting … Read the whole story
by Laurie Sullivan
Google expanded efforts to protect users this week. For starters, it will serve warnings to prevent consumers from accidentally signing up for a subscription … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
TV networks are being pressured to deliver much more for advertisers, even if they have to do it with less: more value-add, more integrations, … Read the whole story
COMMENTARY
by Lisa Lutz
We are embarking on an exciting era of advanced TV advertising -- new data-driven TV ad solutions across OTT, linear and more -- that … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
CBS says its Sunday afternoon games are up 3% versus a year ago; NBC's "SNF" games are 8% higher. Read the whole story