Zenith estimates that programmatic ad spend will grow 24% in 2018 -- down from 32% growth in 2017. It is forecast to be only … Read the whole story
A year after launching the Advertising Trust & Transparency Forum and proposing the formation of an "advertising contract exchange," the ad hoc group has … Read the whole story
A growing trend of embedding malicious ads within ad images could wreak havoc on the advertising industry and cost brands millions this year. Known … Read the whole story
The double-digit growth is sure to be seen as a positive by the tech company, particularly as it seeks to bolster its Twitch video … Read the whole story
The upcoming service, to launch in spring 2019, will include some films from the Warner Bros. film library. It will also feature commentaries, behind-the-scenes … Read the whole story
It is possible, therefore, for advertisers to hold media agencies and media sellers accountable, and they should not be asked to forego accountability, due … Read the whole story
Many brands lack the proper metrics from data to prove that the move from traditional to digital media capitalizes on programmatic technology. Read the whole story
Channing Dungey stepped down as president, ABC Entertainment, to be replaced by ABC Freeform programming exec Karey Burke, who will have the same title. Read the whole story
Investors are discounting its stock to a 20-month low, and advertising executives question the company's morality and safeguards for brands. Such criticism adds to … Read the whole story
The skateboarding legend just formed Detroit and San Diego-based D/CAL. He is hedging his bets by partnering with some battle-tested agency pros. Read the whole story
A federal judge Friday ordered the White House to immediately return press credentials to CNN's Jim Acosta. Read the whole story
Travel + Leisure has launched a monthly food and travel series for Instagram TV. Each episode focuses on one destination through the eyes of … Read the whole story