A potential deal to be acquired by Accenture Interactive likely includes the entire network, which encompasses more than 50 individual agencies, including Anomaly, Crispin … Read the whole story
The erosion of total day network audience delivery has been accelerating -- especially among cable networks -- but ad revenues have been relatively flat, … Read the whole story
Despite boasts among many networks that they would reduce ad clutter to improve viewer experiences and boost ratings, attentiveness and revenues, the trend has … Read the whole story
"As long as Google stands to profit from the sale of additional advertisements, the financial incentive for it to voluntarily root out and address … Read the whole story
The European Parliament's Article 11 will impact smaller news publishers by limiting innovation in journalism and reducing choices for European consumers, according to Google. Read the whole story
The sheriff's finally in town, y'all, ready to investigate ad fraud. Consider yourselves fortunate -- and cooperate. Read the whole story
Consumers are never happy to have the progress of their viewing, listening or reading navigation stopped by an ad -- especially one that's not … Read the whole story
Firefly on Thursday began rolling out an ad network intended to boost revenue for ride-share drivers and to help local city governments inform consumers … Read the whole story
OOH advertising has actually become a standout method of reaching those in Generation Y and Z, due to its novel, non-digital approach. Given their … Read the whole story
Few major U.S. TV networks/platforms are airing content for 4K or 8K Ultra TV sets. But a new estimate suggests that in four years, … Read the whole story
Facebook's share of consumer time spent with digital media fell 6% in October vs. the same month in 2017, according to an analysis of … Read the whole story
Hulu and AT&T are considering adding commercials on their respective video platforms after users pause video content. Read the whole story
"Momentum Generation" starts off with backstories about folks you don't care about yet. Yawn! So start watching 15 minutes into the show. Read the whole story