Big media and technology stocks highlighted the suffering: Netflix was down 7% and Google (Alphabet) lost 5.7%. Among traditional media companies, Comcast dropped 4.1%, … Read the whole story
Paid media and other direct costs range between $48 and $68 million per year, based on historical pricing according to a government-issued RFP. Read the whole story
COMMENTARYMore than 77% of the top 5,000 sites now utilize ads.txt -- overall, delivering invalid traffic rates that are 22% lower than sites that … Read the whole story
Katz Networks is buying Court TV's library, network name, trademark and website from Turner Broadcasting. It will reboot as an OTT network in May … Read the whole story
COMMENTARYThe way our divisive media and political classes suddenly come together in harmony when a president dies can feel unseemly. Read the whole story
In the battle for share of consumer time spent with media, TV is losing to digital -- most likely being displaced by over-the-top streaming … Read the whole story
The product is modular, with built-in tools for billing, alerts, recommendations and watchlists. It also has a built-in analytics platform and support for third-party … Read the whole story
The Wall Street Journal show will combine the publication's business reporting and global news operation with Gimlet's audio expertise. Read the whole story
Fandor has transferred its assets to a new corporate entity controlled by restructuring firm GlassRatner. Fandor will continue to operate, although with most of … Read the whole story
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Advertisers should treat programmatic advertising as a long-term investment and seek significant cost efficiencies for consolidating their media spend. Read the whole story
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Paywalls feed the most educated and higher-earning consumers, and starve those who either cannot afford the subscription or do not want to pay the … Read the whole story
"Hustle" will showcase the Cadillac XT4 crossover and marks a unique co-producing partnership with Viceland and Cadillac, a first for the automaker. Read the whole story
Agencies continue to unleash their festive creativity on behalf of clients this holiday season. Read the whole story
