The Association of National Advertisers and the American Association of Advertising Agencies today will begin pushing the industry for widespread adoption of Ad-ID and … Read the whole story
November lost a collective 12% for all TV broadcast and cable networks in prime time to average 20.8 million prime time C3 18-49 viewers. … Read the whole story
"Material Facebook management changes" is the top of a dozen predictions for 2019 published this morning by the Pivotal Research Group equities research team. … Read the whole story
The "small" test is open to select advertisers in automotive, retail and ecommerce. Ads will be served to people in the U.S. and Canada … Read the whole story
Total multichannel TV distribution services fell from 82.7% in June 2017 to 80.8% of TV homes. But subscription video-on-demand services such as Netflix, Hulu … Read the whole story
Fox's 22 regional sports networks are said to have a possible value of $20 billion, per sources. Read the whole story
A big trend: The direct relationship between consumers and brands, driven by direct-to-consumer brands, but increasingly embraced by more traditional brands as well. These … Read the whole story
Time's 2018 Person of the Year issue hits newsstands this Friday, honoring "The Guardians" and addressing the War on Truth. Read the whole story
Image search and the ability to find a preferred "look" could help qualify a potential customer or audience segment before serving an ad. Read the whole story
Google's efforts to improve the user experience also can serve to reinforce personal prejudices and foregone conclusions. It's the modern-day equivalent of Plato's cave … Read the whole story
The headline on the "Los Angeles Times" story about the sale was: "For CBS Corp., the price was right." Read the whole story
The numbers are in, and the data from Black Friday and Cyber Monday suggest that the 2018 holiday season is likely to be a … Read the whole story