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by Wayne Friedman
Campaign Ratings will provide person-level reach and co-viewing insights for linear national network audiences, OTT and addressable advertising. Advertisers can now see incremental viewing … Read the whole story
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by Wayne Friedman
TV still takes most of a movie's marketing budget at 82%, but as a marketing channel is responsible for much less with specific box-office … Read the whole story
by Wayne Friedman
Looking at major TV station groups, Moody's expects retrans revenues to rise 13.4% next year, with ad revenues declining 3.4%. TV's biggest ad category, … Read the whole story
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by Alex Weprin
YouTube and Facebook are the first places many marketers turn when looking to deploy video ad campaigns. Read the whole story
by Joe Mandese
A "Research Intelligencer" analysis of two Nielsen reports -- its second-quarter 2018 Total Audience Report and its its second-quarter 2012 Cross-Platform Report -- shows … Read the whole story
by Larissa Faw
Benjamin Moore is appointing FIG, formerly known as Figliulo & Partners, and Horizon Media as the paint brand's new AORs following a competitive review. Read the whole story
by Sara Guaglione
The partnership kicks off with "The Okavango Experience," a four-part series on "one of the last wild places on earth," the Okavango Delta. Read the whole story
by Alex Weprin
The winners of YouTube's 2018 ads of the year included videogame companies, a direct-to-consumer mattress company, a fast-food giant, clothing and beverage firms. What … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Kevin Hart's appointment as Oscar host lasted all of two days earlier this month. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The frenemy situation has a long history. Traditional TV studios have always positioned themselves this way. Read the whole story
by Alex Weprin
RAD is an open source "method for sharing listening metrics from podcast applications straight back to publishers, with extreme care and respect for user … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
The IAB Tech Lab's Open Measurement Software Development Kit (OM SDK) now has a combined global reach of roughly 2 billion devices, on iOS, … Read the whole story
by P.J. Bednarski
VR is a good way to sell destinations, as VR ad platform OmniVirt learned with clients that have included Travel Nevada and Go Hawaii. Read the whole story
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by Sara Guaglione
The food and DIY/hack-related content will air short-form videos daily for commuters on media screens embedded in fuel dispensers across GSTV's national network. Read the whole story