Linear TV has a 41.9% share of all worldwide advertising in 12 key markets -- the U.S., UK, Australia, Brazil, Canada, China, France, Germany, … Read the whole story
"The strategy for right-leaning groups appears to have been to generate extreme anger and suspicion, in hopes that it would motivate people to vote," … Read the whole story
Facebook's turbocharged ad expansion has cooled to a 16% growth rate in Q3, down about half the rate of the beginning of the year, … Read the whole story
Oculus Go owners will be able to download the Sling, ESPN and Fox apps in the Oculus app store this week. In addition, new … Read the whole story
Share of viewing on internet-connected devices was 16.5% for adults 18-49 during Nov. 2018, 11.9% in Nov. 2017 and 8.4% in Nov. 2016. Read the whole story
The combination will form a powerhouse U.S. digital agency offering experience, commerce and digital transformation services. Read the whole story
WPP has been selected to serve as communications partner and will launch Team Newell as a dedicated unit to service the client, expanding the … Read the whole story
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Search engine marketing ranked No. 7 on the entire list, but first in terms of the top digital media that big local advertisers buy. … Read the whole story
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Jay Prasad, chief strategy officer, VideoAmp, the TV/digital advertising tech company, says audience-based guarantee buys could grab 10% to 15% of the market. Read the whole story
Amazon and Google ranked No. 1 and No. 2, respectively, with Amazon scoring a 6.3 on the index, and Google a 5.6. Facebook placed … Read the whole story
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With a young, engaged audience, esports presents a new opportunity for advertisers and marketers looking for the next generation of sports fans, but the … Read the whole story
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The connection between the digital ad giants gives publishers access to more potential buyers of their ad inventories. Read the whole story
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With sports broadcasting rights up for grabs in 2021, it's important for marketing and media strategists to stay informed on different avenues - so … Read the whole story
The growth rate of data used by marketing departments at media companies is projected to jump 50% year-over-year into 2019. Overall, marketers' use of … Read the whole story
Channing Dungey, former president of ABC entertainment, has joined Netflix, intensifying the future battle in the OTT space between Walt Disney and the big … Read the whole story
A new movement -- #valuable -- is pushing hard for businesses to recognize the value and worth of the 1 billion disabled people around … Read the whole story
