Ad spending by U.S. retailers declined 4% in the lead-up to the 2018 holiday shopping season, according to estimates released this week by Standard … Read the whole story
Being able to check off most of the gifts on my list with just a few clicks is a godsend. Read the whole story
Through December 23, the NFL took in $3.71 billion -- up from $3.58 billion a year ago, according to iSpot.tv. Read the whole story
Amazon Channels serves as a middleman for various streaming services, such as HBO Now, CBS All Access and Starz. Amazon already has payment information … Read the whole story
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Despite years of focus, we still can't establish a user's identity across an ever-increasing array of channels, devices and data sources. What good is … Read the whole story
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Russian trolls must now be proud. So many of their fake news efforts are now part of marketing efforts. Read the whole story
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2018 will be remembered as the year that tech had to confront the power and responsibility of the platforms it created. Read the whole story
Hearst's goal this past year was to grow its YouTube audiences and create more IP. Concentrating on YouTube helped focus the company's efforts on … Read the whole story
The ability to use data to pinpoint targets, times and spaces allows publishers to provide curated ads to their audiences and subscribers and provide … Read the whole story
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Ad tech has been filled with me-too companies and those living off their funding for far too long. Read the whole story
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Among the ways to ensure advertisement investments are more secure : Invest in private marketplaces, and create whitelists. Read the whole story
