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by Wayne Friedman
Some 24 brands with 60 pieces of creative have aired on TV through January 27, totaling $2.9 million in TV spend. TV ad data … Read the whole story
by Wendy Davis
The IAB's Tech Lab "content taxonomy" includes the categories "infertility," "cancer" and "diabetes," among others, advocates tell EU authorities. Read the whole story
by Gavin O'Malley
The board's decisions will be binding on the specific content brought for review, while those decisions will have the potential for setting policy. The … Read the whole story
by Laurie Sullivan
Marketers are moving away from gender-based stereotypes with targeting strategies, but many are uncertain how to do it. Stereotypes remain strong in products for … Read the whole story

COMMENTARY
by Steve Sternberg, Featured Columnist
Several months ago, I saw an interesting story on MSNBC. A new study had found that since 1994 the percentage of Democrats and Republicans … Read the whole story
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by Alex Weprin
EDO uses its software to analyze every advertising spot on television, from traditional commercials to custom integrations and sponsorships. Read the whole story
by Joe Mandese
Two-thirds of consumers now use an ad blocker, but they are installed mostly on desktop/laptop computers, indicating that the probability of being blocked on … Read the whole story

COMMENTARY
by Adam Buckman, Featured Columnist
CBS will launch a grandiose global talent show following the most grandiose TV broadcast of the year -- the Super Bowl. Read the whole story
by Joe Mandese
The social engagement (likes, reactions, comments, shares, fan growth, conversation volume) of brands expanded in 2018, despite some negative changes at Facebook -- especially … Read the whole story
by Melynda Fuller
The office in Spain was closed and a rumored 17 of 37 editorial roles are expected to be cut in London. The company closed … Read the whole story
by Melynda Fuller
'Vogue Business' will analyze trends and the impact of broader global market dynamics such as climate change and geopolitics. The publication will offer data … Read the whole story
by Alex Weprin
"Cheddar Nights," as the programming block is called, will be anchored by episodes of "Nathan For You," the business-comedy show that ran for four … Read the whole story
by Gavin O'Malley
Netflix leads the field in terms of films "certified fresh" by Rotten Tomatoes -- a rating reserved for movies reviewed by at least 40 … Read the whole story
COMMENTARY
by Alex Weprin, Staff Writer
Streaming video services' value is being rejiggered, built around research that suggests consumers have limited desire for more than a few offerings, and a … Read the whole story