Some 24 brands with 60 pieces of creative have aired on TV through January 27, totaling $2.9 million in TV spend. TV ad data … Read the whole story
The IAB's Tech Lab "content taxonomy" includes the categories "infertility," "cancer" and "diabetes," among others, advocates tell EU authorities. Read the whole story
The board's decisions will be binding on the specific content brought for review, while those decisions will have the potential for setting policy. The … Read the whole story
Marketers are moving away from gender-based stereotypes with targeting strategies, but many are uncertain how to do it. Stereotypes remain strong in products for … Read the whole story
Several months ago, I saw an interesting story on MSNBC. A new study had found that since 1994 the percentage of Democrats and Republicans … Read the whole story
EDO uses its software to analyze every advertising spot on television, from traditional commercials to custom integrations and sponsorships. Read the whole story
Two-thirds of consumers now use an ad blocker, but they are installed mostly on desktop/laptop computers, indicating that the probability of being blocked on … Read the whole story
CBS will launch a grandiose global talent show following the most grandiose TV broadcast of the year -- the Super Bowl. Read the whole story
The social engagement (likes, reactions, comments, shares, fan growth, conversation volume) of brands expanded in 2018, despite some negative changes at Facebook -- especially … Read the whole story
The office in Spain was closed and a rumored 17 of 37 editorial roles are expected to be cut in London. The company closed … Read the whole story
'Vogue Business' will analyze trends and the impact of broader global market dynamics such as climate change and geopolitics. The publication will offer data … Read the whole story
"Cheddar Nights," as the programming block is called, will be anchored by episodes of "Nathan For You," the business-comedy show that ran for four … Read the whole story
Netflix leads the field in terms of films "certified fresh" by Rotten Tomatoes -- a rating reserved for movies reviewed by at least 40 … Read the whole story
Streaming video services' value is being rejiggered, built around research that suggests consumers have limited desire for more than a few offerings, and a … Read the whole story