In-game ad revenue sank 5% from $408 million a year ago to $382 million, according to a preliminary estimate from Kantar Media. Brand advertising … Read the whole story
No fewer than seven subscription streaming video services -- often in prime spots -- advertised during the big game, all hoping to score with … Read the whole story
I miss the days when I could just watch the Super Bowl, react to the ads and discuss them the next day around the … Read the whole story
Nancy Fletcher, head of the Outdoor Advertising Association (OAAA) since 1991, is stepping down as president and CEO at the end of 2019. No … Read the whole story
Uploaded ads are analyzed through the Brandzooka creative testing algorithm, and the ad is issued a score. Read the whole story
In one of the most boring Super Bowl games in recent memory, marketers played it safe and avoided politics, controversy or surprises. Read the whole story
The company's marketing spend is actually accelerating at a faster pace than its content spend. The company spent $8.9 billion on content in 2017, … Read the whole story
Ambiguities in the law "could result in reduced choice and privacy for consumers," the major ad trade groups say in a new letter to … Read the whole story
Criterion Collection was one of the largest suppliers to FilmStruck, but when its owner, WarnerMedia, shut the service down to consolidate its streaming services, … Read the whole story
According to research from MullenLowe Mediahub, ads influence which snacks get snapped up by women who self-identify as healthy frequent snackers. Read the whole story
Late-night hosts who compete for viewership are not supposed to go around supporting each other. Read the whole story
Apple has restored Google's internal applications in the App Store after disabling access to Google's internal iOS apps, such as pre-release versions of Gmail, … Read the whole story